The industry impact of Internet marketing

The world of marketing and advertising will be reorganized as Web2.0 emerges. Web2.0 has had a huge impact on online marketing--by enabling Web2.0, it has become the main medium for companies to plan advertising.

In the music industry, many consumers have begun to purchase and download music files (such as MP3) through the Internet instead of purchasing CDs.

An increasing number of banks are offering customers the ability to conduct personal financial matters online. Online banking is believed to be attractive to customers because it is more convenient than a trip to a bank office. Online banking is currently the fastest growing Internet activity. Faster Internet access is the main reason for rapid growth. Among individuals who use the Internet, 44% currently conduct personal financial affairs through the Internet.

Internet auctions are becoming increasingly popular. Curios that can only be seen at flea markets are put on eBay. eBay also affects industry prices. Buyers and sellers often check the price on the website before going to the flea market, and the eBay price is often the transaction price. More and more flea market sellers are putting their products on the Internet, and their business is getting bigger and bigger, and they are even making their own products.

Internet marketing has a profound impact on the advertising industry itself. In just a few years, online advertising has grown to be worth tens of billions a year (2007-06-18). PricewaterhouseCoopers Consulting reported that the U.S. Internet market spent a total of 16.9 billion in 2006

In the past, the cost of acquiring a customer through online marketing was lower than that of traditional marketing. However, as more and more companies shift their annual budgets from traditional marketing to Internet marketing, the cost is increasing. For example, search engine marketing is a part of Internet marketing that continues to grow at an alarming rate. Email marketing has also grown a lot. Web analytics is a growing area in online marketing because it provides greater interpretability than simply analyzing ad history.